Funnely: Lead Magnet Creation & Landing Page Funnel

Convert organic visits into qualified leads with a high-value gated asset, a conversion-optimized landing page, and seamless follow-up orchestration.

What’s Included

This service delivers one custom PDF guide or checklist, a responsive landing page with UTM tracking, and LinkedIn post templates for your team to share. Over the course of a sprint, you receive:

A branded downloadable asset in PDF format

A fully published landing page on your CMS

Automated form-to-CRM integration via Zapier

LinkedIn copy and scheduling guidelines for promotion

This service delivers one custom PDF guide or checklist, a responsive landing page with UTM tracking, and LinkedIn post templates for your team to share. Over the course of a sprint, you receive:

Who It’s For

B2B SaaS and service companies looking to turn blog or social traffic into leads

Marketing teams without dedicated design or development resources

Founders and growth marketers who need a predictable inbound funnel

Brands aiming to collect intent-rich email addresses for nurturing campaigns

1. Strategy & Setup

We start by identifying the lead magnet topic that aligns with your audience’s needs and high-intent search queries. Our team drafts a detailed outline that integrates your brand voice and core value proposition. We plan the landing page structure, form fields, and UTM naming conventions in a shared Google Doc for your feedback and approval. We also prepare LinkedIn post copy and a scheduling playbook to maximize initial visibility.

2. Production & Launch

We design and write the PDF asset with engaging visuals and clear, actionable content. The landing page is built in your CMS, Webflow, WordPress, or another, featuring a compelling headline, concise copy, and an embedded form. We implement UTM parameters on all links to ensure precise attribution. We connect form submissions to your CRM or Google Sheets via Zapier and provide ready-to-post LinkedIn templates for coordinated promotion.

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3. Performance Review

Once the funnel is live, we monitor form submissions, UTM source data, and CRM entries in real time. We analyze conversion rates, traffic sources, and LinkedIn engagement metrics. A concise performance report highlights total downloads, top-performing channels, and lead quality insights. We conclude with recommendations to optimize copy, design, or promotional tactics for even better results in the next sprint.

Tools & Access Needed

We may request temporary access or collaboration on:

Google Search Console for verifying page indexing

Your CMS (Webflow, WordPress, HubSpot, etc.) to publish the landing page

Typeform or your preferred form tool to capture leads

Zapier for CRM or Google Sheets integration

Google Sheets or your CRM for tracking submissions

Company LinkedIn profiles for coordinated promotion

If you use design tools like Figma or Canva, we can integrate them into our workflow.

Why This Works

A successful lead magnet funnel hinges on delivering genuine value at the moment of intent and making conversion effortless. We apply proven best practices for gated content:

Intent-Aligned Topic Selection, using keyword research to match what prospects search when considering solutions like yours

High-Value, Addressable Content, creating a guide or checklist that solves a specific problem and establishes your authority

SEO & AI-Friendly Formatting, structuring the asset and landing page with clear headings, concise paragraphs, and embedded FAQs so both Google and AI models can surface your content in organic and AI-driven results

Seamless UX & Tracking, embedding forms with UTM parameters and automating data flow to your CRM, so every download is tied to its source and ready for follow-up

Multi-Channel Launch Playbook, combining organic search, LinkedIn distribution, and email nurture to amplify reach without relying on paid ads

By focusing on intent, clarity, and measurement, this funnel consistently generates intent-rich leads that feed your sales pipeline and provide actionable insights for continuous improvement.

FAQs

What type of lead magnet will I receive?

You’ll receive a custom PDF guide, checklist, or worksheet designed to solve a specific challenge for your ideal customer, branded and formatted for easy consumption.

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Can I review and edit the asset before launch?

Yes, you’ll have the opportunity to provide feedback on the PDF draft and landing page copy before publication to ensure alignment with your brand and messaging.

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How is the landing page optimized for search and AI?

We use targeted long-tail keywords in headlines and headings, concise and structured copy, and FAQs to make the page easy for both Google and AI tools like ChatGPT to index and recommend.

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How do you track lead sources?

All links include UTM parameters, and form submissions are captured via Zapier into your CRM or Google Sheets, allowing precise attribution by channel or post.

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Do I need my own CRM or email tool?

No, you can use any CRM or Google Sheets. We handle the integration via Zapier or native connectors, ensuring data flows automatically without manual export.

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When will I see downloads?

Most clients see initial asset downloads within 24 to 48 hours of launch, especially when promoted through LinkedIn or existing blog traffic. Continued conversions follow as the page gains search visibility.

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What happens after someone downloads the asset?

Downloaded leads appear in your CRM or sheet. We recommend following up with a tailored email sequence or sales outreach, which we can help you build as an add-on service.

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Can this process be scaled for additional topics?

Absolutely. Once the framework is in place, you can launch more lead magnets on new topics using the same optimized approach to continually fuel your funnel.

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Tofu

Lead Magnet Creation & Landing Page Funnel

4.9

10 reviews

2000

USD

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